The Group will further improve its operating model in Australasia for new franchised hotels with the introduction of a centralised franchising services model in addition to the Master Collaboration Agreement with La Vie.
Australia’s Adelaide – Through the signing of a Master Collaboration Agreement to add more than 30 properties to the Group’s portfolio over the following 10 years, Radisson Hotel Group and La Vie properties & Resorts have expanded their relationship.
The five industry-leading brands include Radisson Blu, Radisson RED, Radisson, Park Inn by Radisson, and Country Inn & Suites by Radisson. La Vie will be able to develop, manage, and operate properties under these brands under a non-exclusive brand collaboration agreement as part of the Master Collaboration Agreement between the two leading hospitality companies.
The La Vie Hospitality Group, which offers end-to-end innovative hospitality solutions across multiple disciplines, including Education, Asset Management, Procurement, Building Management, Hospitality Services, and Hotel & Resorts, is the parent company of La Vie Hotels & Resorts, an owner-centric hospitality management company.
In its major strategic development areas, such as Australia, New Zealand, Vietnam, Thailand, Singapore, Cambodia, Myanmar, Malaysia, Indonesia, Sri Lanka, Maldives, Bangladesh, Fiji, and Vanuatu, the Group’s portfolio will be expanded as a result of the partnership with La Vie.
The partnership furthers the already-existing connection between Radisson Hotel Group and La Vie, which was established in 2022 following the successful rebranding and conversion of three properties in Sri Lanka. These Radisson Blu and Radisson hotels, which are managed and maintained by La Vie Hotels & Resorts, are situated in the popular tourist areas of Galle, Colombo, and Kandy.
Elie Younes, Executive Vice President and Global Chief Development Officer of the Radisson Hotel Group, commented on the relationship: “We’ve had a good engagement with La Vie Hotels & Resorts thus far, with successful property conversions in Sri Lanka. Our relationship has now expanded across important regional markets as a result of the most recent announcement. The Radisson Hotel Group is renowned for providing the best standards of hospitality, and the growth of our portfolio will make our brands more accessible to more visitors.
Jerry Xu, CEO of La Vie Hotels & Resorts, stated: “This is a significant collaboration for our business and one of which we are tremendously pleased. In 2022, the Radisson Hotel Group team and I introduced three iconic properties in Sri Lanka under the Radisson Blu and Radisson brands, and within a year, they had achieved tremendous success. We are excited to continue building on our accomplishments as a team in the years to come. We are now extending our relationship and signing a Master Collaboration Agreement.
“As we work towards our shared goal of creating unforgettable moments, our end-to-end innovative hospitality solutions, combined with the power of Radisson Hotel Group’s distinctive brands and distribution, will enable us to offer exceptional experiences to guests across Asia Pacific.”
Through collaborations with top third-party management companies, Radisson Hotel Group aims to construct adaptable and cutting-edge business models that satisfy the demands of the owners and developers. The agreement with La Vie is only one illustration of this.
A centralised franchising service will soon be expanded into Australasia due to the expansion of the Group’s portfolio there, allowing independent and small-scale hotel businesses to benefit from the strength of the worldwide network of the Radisson Hotel Group.
“The centralised franchising service model will create opportunities for owners in the region to maximise efficiencies by streamlining operations,” said Andre de Jong, Area Senior Vice President for South East Asia & Pacific. We are happy to be able to provide our owners with a dynamic choice of services and business models that are tailored to their particular requirements. This will improve our relationship and promote success and income.
The centralised franchising services model will enable owners to take advantage of the support, brand recognition, and global distribution of Radisson Hotel Group through proprietary systems and business intelligence tools, offering seasoned owners a variety of advantageous and adaptable benefits to independently operate their hotel. Along with the Group’s normal franchise services, owners will now have access to revenue management, round-the-clock reservations support, and advising help, all of which will increase income and lower operational expenses.
The Radisson Hotel Group’s The Club of Revenue Management (The Club) will be made available in the area, allowing hotels to revolutionise their revenue management with low-cost, cutting-edge systems for maximum effectiveness and rate optimisation. The Club provides owners and partners with effective strategies for achieving achievements and locating fresh business ventures across all income streams.
The Radisson Hotel Group’s plan to experience exponential growth in Asia Pacific over the following ten years will be supported by the signing of ground-breaking agreements with dependable partners.
Source: traveldailynews