The B2B brands of dnata Travel Group UK have launched a multi-brand campaign called Winter Escapes, which goes live on November 1st, for the first time ever. Four themes—Festive Breaks, Unique Experiences, Winter Sun, and Winter Wonders—are represented in the winter recommendations and experiences offered by Gold Medal, Pure Luxury, Cruise Plus, and Incredible Journeys.
Throughout November, marketing communications will highlight a range of winter sun and snow offerings, and agents will have access to a dedicated Winter Escapes digital brochure on the micro-site. Worldwide tailor-made 3-5* holidays to places like New York for Christmas breaks, the Caribbean for those looking for a sunny getaway during the chilly UK winter months, or the Galápagos or Japan for once-in-a-lifetime experiences are all available to agents.
Mother and baby of polar bears (Ursus maritimus) on pack ice, north of Svalbard Arctic Norway
In collaboration with Air Canada, the brands are offering agents the opportunity to win a trip to Canada as a way to commemorate the launch of Winter Escapes. The period for this exclusive offer is November 1, 2023, through December 15, 2023. Travel includes round-trip economy airfare, full-length vehicle rental, three nights in Quebéc City, and one night at the Hôtel de Glace. Agents just need to book a Gold Medal, Pure Luxury, Cruise Plus, or Incredible Journeys package that departs between November 1, 2023, and March 31, 2024, or November 1, 2024, and March 31, 2025, in order to be eligible. For double entrance, make a reservation with Air Canada that includes flights.
Kathleen Lancashire
“Our brand-new Winter Escapes campaign features sought-after winter sun and snow worldwide holidays, luxury retreats, cruises, and touring – perfectly showcasing the expertise of each of our dnata Travel Group UK B2B brands,” said Sarah Lancashire, Marketing Director of dnata Travel Group UK B2B.
Lancashire went on, “We know that many destinations come to life in the winter months, but our focus has been primarily on sunshine holidays.” We believe our agents and their clients will enjoy the beautiful and inspiring collection of snow activities that are exclusive to winter in fascinating destinations throughout the world, which we have sourced in close collaboration with our amazing supplier partners. Having said that, agencies should anticipate seeing winter sun inspiration as well because we acknowledge the allure of traveling to warmer regions in the winter.
Source- Travel daily