Booking.com and Disney have partnered to off the summer travel season with an eye-catching campaign in honour of Disney’s The Little Mermaid, which hits theatres on May 26.
To assist you in planning your next exciting vacation, Booking.com is providing The Little Mermaid travel inspiration in collaboration with ambassador Melissa McCarthy, who portrays the renowned Ursula. Throughout the world, families can enjoy a wide variety of properties on Booking.com, including once-in-a-lifetime “Under the Sea” themed stays for fortunate travellers. The global campaign will run in the United States, the United Kingdom, France, Germany, and Australia. Three pairs of lucky fans from any part of the world will have the opportunity to immerse themselves in a vacation experience wholly inspired by The Little Mermaid when these seaworthy accommodations become bookable on June 7.
The three limited-edition overnight stays will be held at a Malibu beach home owned by Booking.com that has undergone a thorough makeover to provide a genuine “Under the Sea” experience. Ariel, Ursula, King Triton, and Prince Eric are just a few of the legendary figures included into the design of the Instagram-worthy guest rooms. Other highlights include a special meal prepared by a personal chef at the residence and, of course, a showing of The Little Mermaid at a local theatre. On June 7 at 12:00 ET, three distinct overnight stays that take place on June 9, 10, and 11 will be available for booking. In honour of the day the new movie opens in theatres, each experience will include flights and airport transfers that are bookable on Booking.com and will be made available on a first-come, first-served basis for $5.26.
The Little Mermaid is all about discovering new places and broadening your horizons, much like travel itself. This exclusive experience was created for vacationers wishing to reserve a really wonderful destination this summer. They won’t be ‘poor unfortunate souls,’ when they sing along in the movie theatre as part of this special experience, will the fortunate travellers who reserve this amazing stay that was inspired by the movie. Even Melissa McCarthy, who is ranked as the number one travel enthusiast on Booking.com, remarked, “If someone told me I could stay in a Malibu beach house inspired by The Little Mermaid, I would pack my bags and move in tomorrow.”
The campaign will also highlight the wide range of properties available on Booking.com that are inspired by The Little Mermaid, including family-friendly seaside resorts, dreamy beach bungalows, and a variety of beachfront vacation rentals. The summer travel season is quickly approaching. Additional properties that can be booked throughout the year on Booking.com that will give travellers “under the sea” vibes include Atlantis, The Palm (Dubai, UAE), Beach Plum Resort (Montauk, NY, U.S.), Château d’Esparron (Esparron-de-Verdon, France), Fanad Lighthouse (Letterkenny, Ireland), Lighthouse on La Palma Island (Barlovento, Spain), Corsewall Lighthouse Hotel (Kirkcolm, UK), Aleria Luxury Cave Santorini (Santorini, Greece).
At the movie’s red-carpet premiere in Los Angeles on May 8, Booking.com launched the campaign. On May 15, the worldwide leader in travel debuted a co-branded advertisement to air across TV and digital platforms in five regions across the world. All Booking.com platforms will include social media content based on The Little Mermaid that celebrates bookable customer stays and the summer travel season.
According to Arjan Dijk, Senior Vice President and Chief Marketing Officer of Booking.com, “Booking.com is committed to making it easier for everyone to experience the world, which is why this collaboration with Disney was a perfect fit.” “We’re excited to share with Disney fans and travellers alike looking for a little magic and inspiration this summer season our collaboration with Disney to celebrate the iconic film, The Little Mermaid, and make the premise of exploring the world from the film a reality through bookable travel experiences – from beach homes and family-friendly hotels to lighthouses, boats, and castles.”
“On May 26th, only in theatres, Disney’s The Little Mermaid transports fans across the world underwater for a breathtaking cinematic spectacle. Lylle Breier, SVP Global Marketing Partnerships, Promotions, Synergy & Special Events, exclaims, “We couldn’t be more excited to collaborate with Booking.com and bring this film to life for fans through unique and fun travel experiences.”
According to data conducted by Booking.com, 73% of Americans want to travel this summer, with beach vacations ranking among the most popular trip categories. American travellers this summer are mostly motivated by the desire to explore new places while also having the opportunity to rest and mentally decompress for a genuine mood booster. An example of just one of the many unforgettable stays guests can enjoy at one of the more than 6.6 million instantly bookable reported listings in vacation homes, apartments, and other distinctive places to stay on the platform, this innovative initiative celebrates the incredible diversity of travel experiences offered on Booking.com. Wherever their “Somewhere, Anywhere” is this summer, Booking.com has travellers covered with vacation rentals, hotels, and a variety of transit choices including rental cars and flights.
Source: breakingtravelnews