was made clear by Secretary Frasco that “the DOT will subsequently come out with a tourism brand for the Philippines aligned with the country brand, and enhancing the present tagline.”
Tourism Secretary Christina Garcia Frasco spoke about the national brand “We Give the World our Best” as it was unveiled by the Office of the Presidential Advisor on Creative Communications (OPACC) during the Department of Tourism (DOT) lunch event for tourism frontliners on Thursday, May 11.
The advertisement, which emphasised the efforts of Filipino nurses, debuted in the UK.
Secretary Frasco responded to the worry of those who could have mistaken the OPACC advertisement for the new tourism brand, saying that “the DOT will subsequently come out with a tourism brand for the Philippines aligned with the country brand, and enhancing the present tagline.”
There are a lot of different viewpoints on this. We offer the world our best, however, is a truth, and I would want to remind our fellow Filipinos of this. Don’t you agree? Is it not accurate to say that our Filipino employees across the world have demonstrated nothing less than a devotion to duty, commitment to responsibility, readiness to go above and beyond, and a willingness to serve with love and compassion? We’re Filipino. With regard to the new national brand, Secretary Frasco declared, “We give the world our best.
She described how she would go from town to town to attend festivals as a former local chief executive and former president of the League of Municipalities of the Philippines (LMP). The Secretary stated that she would always see how local governments and communities would all make the finest preparations for their visitors during these holidays “because that is the nature of being a Filipino”.
“And for that reason, we firmly back our President’s mission to show the world that the Philippines is committed to producing nothing less than the greatest. And what we have to give in the Philippines further translates that notion. We have the greatest locations, beaches, and natural attractions. Additionally, we have the greatest tour guides, said Secretary Frasco.
“That corresponds to all that is ingrained in the tourist industry’s feeling of hospitality and service. It is true that we give our best to the world. It is a cry to arms. Additionally, it is aspirational for individuals who may still encounter a variety of difficulties but who will finally have the chance to develop and reach their full potential thanks to government assistance.
Source: traveldailynews