The only designer retailer in Northern Ireland has partnered with the region’s busiest tourist destination, the local council, and other businesses to draw in local residents who take day trips across the border as well as tourists from other parts of the world.
With the tagline “where dragons, drama, and designer outlet meet,” The Boulevard, Game of Thrones Studio Tour, and Armagh City, Banbridge, and Craigavon Borough Council have combined forces to launch “One Epic Adventure,” a summer tourism campaign. The itinerary includes leisure, retail, and heritage attractions.
The collaborative campaign, a first for all three companies, will run from June to September across Out-of-Home, Radio, Paid Social, and PR platforms to engage consumers and encourage visits. It will feature custom artwork by artist Danni Simpson.
There has never been a more exciting time to explore the Armagh City, Banbridge and Craigavon Borough Council region, according to Chris Nelmes, Centre Director at The Boulevard. Game of Thrones’ debut last year has produced a unique attraction that appeals to both domestic and foreign tourists. The Boulevard is the only designer outlet in Northern Ireland, making it the ideal location for shoppers. There is truly something for everyone in the council area, which is renowned for its apple orchards, museums, galleries, living history tours, heritage, and green places to explore.
We came up with the novel idea of working in collaboration to pool resources, creativity, skillsets, network and go out with a strong tourism campaign of our own that equally supports and reinforces the excellent work being done. With the Park n Ride facility for Game of Thrones stationed at The Boulevard, we’ve been seeing and hearing good things from visitors in terms of the variety on offer – there really is something for the whole family to do here locally.
Source- Travel daily