Reed & Mackay, a company based in Navan, is empowering travellers to make environmentally responsible decisions without sacrificing travel experience or budget. Reed & Mackay’s clients can now view enhanced CO2 data for air, rail, vehicle rental, and hotels on R&M/Book, the proprietary online booking platform of the global TMC.
Reed & Mackay announced a partnership with SQUAKE earlier this year to provide its clients with enhanced CO2 data. Carbon calculations within Reed & Mackay’s online booking platform now take into account the number of passengers, aircraft model, booking class, and more. This latest release is the first in a succession of sustainability-focused enhancements scheduled to arrive over the next few months.
Reed & Mackay’s Global CEO, Fred Stratford, stated, “As companies seek to balance achieving their ESG goals with the need to stay connected with the international business community through in-person meetings, they are increasingly turning to their travel and events partners to empower their travellers to make informed choices with the most up-to-date CO2 intelligence. In addition, they wish to reconcile sustainability objectives with cost management and traveller productivity. This is what Reed & Mackay enables its clients to do.”
The enhancement displays the relative carbon position of a flight relative to other flights on the same day, along with explicit policy indicators, and allows users to sort results by cost, preference, and carbon emissions.
Reed & Mackay’s Global Director of Product, Fahim Khan, stated, “This is a new chapter for our in-product sustainability offering, which was designed in collaboration with clients to help them fulfil their ESG goals. By leveraging SQUAKE’s data, we go beyond the current market standard of generic calculations, thereby providing clients with more comprehensive information and ultimately more informed decisions as they work to manage Scope 3 emissions in support of their broader ESG objectives.”
Philipp von Lamezan, CEO and co-founder of SQUAKE, commented on the partnership as follows: “Reed & Mackay is a leading name in travel, and with their prestigious client base increasingly seeking next-level support to manage their travel-related emissions, we knew our solution would add a vital new component to Reed & Mackay’s R&M/Book system. We are so pleased to have collaborated with Reed & Mackay on this project, and we look forward to seeing how their clients take advantage of this potent new feature.”
Reed & Mackay has joined the United Nations Global Compact, partnered with Neste for sustainable aviation biofuels, and committed to setting near- and long-term company-wide emission reduction targets in accordance with climate science through the Science Based Targets initiative (SBTi) over the past two years. EcoVadis, the world’s largest and most reputable provider of business sustainability ratings, reaffirmed Reed & Mackay’s Gold rating in April 2023, placing the company in the 94th percentile among its industry peers.
Source: traveldailymedia