In a first of its kind, the world’s two leading Travel & Tourism organisations, representing the global public and private sectors, have agreed to collaborate on a number of essential goals. The Memorandum of Understanding signed today by the World Travel & Tourism Council (WTTC) and the World Tourism Organisation of the United Nations (UNWTO) at the G20 Ministerial meeting (Goa, India) focused on advancing public-private sector cooperation at the global level while promoting job creation, talent development, and global business opportunities.
Together, WTTC and UNWTO will promote tourism on global and national agendas while advancing skills, innovation, entrepreneurship, investment, and the transition to a more resilient and sustainable Travel & Tourism sector.
Using the lessons learned from the COVID-19 pandemic, the two parties will also promote community empowerment and inclusion, and collaborate on crisis preparedness, management, and recovery.
WTTC President & CEO Julia Simpson stated, “Through the signing of a historic new MOU, WTTC and UNWTO embark on a new chapter of collaboration, combining our expertise to pave the way for a prosperous future for the Travel & Tourism industry.”
Together, we can create a potent synergy that will reshape the global landscape, unlocking countless opportunities and benefiting travellers, businesses, and destinations.
UNWTO Secretary-General Zurab Pololikashvili emphasised, “We are only stronger if we work together to address the interconnected challenges confronting our industry. Strong public-private partnerships are the foundation for transforming tourism and building resilience, and consolidating our partnership with WTTC will accomplish precisely what we require – combining efforts to create a better future through tourism.”
The MOU was signed by WTTC President and CEO Julia Simpson, UNWTO Secretary-General Zurab Pololikashvil, and public and private sector representatives.
Source: traveldailymedia