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Ala Andriuta is appointed head of destination marketing by DidaTravel.

Ala Andriuta is appointed head of destination marketing by DidaTravel.

Ala Andriuta has joined DidaTravel, a tech-driven global travel distribution company, as Head of Destination Marketing. This newly created position is intended to foster strong collaborations with National Tourism Organizations (NTOs) and Destination Marketing Organizations (DMOs) worldwide and assist them in utilizing DidaTravel’s broad travel distribution reach to achieve their strategic growth goals.

DidaTravel, the world’s fastest-growing B2B travel distributor, is in a good position to assist NTOs and DMOs worldwide in gaining simple access to high-value, hard-to-reach segments of the travel industry, such as offline travel agents, tour operators, travel consortia, airlines, and loyalty point programs that collectively have a significant impact on how many people choose to travel around the world.

Ala will assist NTOs and DMOs in custom designing marketing and business development strategies that are in line with their visitor growth targets and make sure that their destination is promoted to the most pertinent source markets and segments of the global travel trade. Ala will report directly to Gareth Matthews, DidaTravel’s Chief Marketing Officer.

“This is an exciting initiative for DidaTravel, as we aim to make available our rapidly expanding travel distribution channels to NTOs and DMOs globally and help them drive significant visitor growth from the source markets that are most relevant to them,” said Gareth Matthews, Chief Marketing Officer. We are confident that Ala will use her knowledge in the sector to forge strong relationships with these significant organizations in this position.

Ala Andriuta, DidaTravel’s recently hired Head of Destination Marketing, continues, “I’m thrilled to be joining DidaTravel, the world’s fastest-growing B2B travel distributor, in this fantastic new role, and I’m really looking forward to building long-term, strategic partnerships with DMOs and NTOs around the world.

Source- Travel daily

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