The deployment of Amadeus Instant Search for Online Travel Agencies is the first step in a strategic business transformation journey that Colatour, the owner of Comfort Travel Group, is embarking on with Amadeus as its principal travel technology partner. The technology will help the travel firm to improve the client experience by giving bookable recommendations for its most popular itineraries in a couple of moments.
The material has gotten more dispersed as the travel ecosystem continues to change, according to Allen Ma, general manager of Comfort Travel. This causes issues when it comes to maintaining reliable technical infrastructure. By implementing Amadeus Instant Search for OTAs, we will be able to remodel our search solutions in a highly scalable and predictable way.
With visibility across metasearch players, Amadeus Instant Search for Online Travel Agencies provides access to millions of airline prices. Agencies can adapt offers to meet their needs depending on the most relevant business use cases, rapidly fetching fares from one origin to multiple destinations over a big date range.
Colatour intends to boost the conversion rate from search to booking by implementing the solution in order to achieve its goal of expanding its footprint in Asia.
Javier Laforgue, Executive Vice President, Travel Unit & Managing Director, Asia Pacific, Amadeus, said: “Our long-term cooperation with Colatour is a tribute to Amadeus’ dedication to technical innovation. We believe effective search is vital, not only to airlines, but for all travel industry stakeholders.
Source- Travel daily