DidaTravel, a tech-driven international travel agency, reports that bookings for hotels worldwide for the summer season (June 1 to August 31) have already surpassed 2019 levels by an astonishing 93% over the same period in 2019.
This sharp increase in reservations denotes Dida’s international expansion and growth as well as the robust rebound of the larger hotel industry, most recently in the APAC area.
Summer reservations reach record levels
Looking at reservations made through DidaTravel’s platform for the month of August, they have increased by 214% year over year, demonstrating a robust comeback in travel demand.
For the arrival months of June, July, and August, reservations for hotels in European destinations have increased by an astounding 123% year over year. While growth rates for the same period in APAC, the Middle East and Africa, and the Americas were 68%, 65%, and 16%, respectively, adding to the global recovery.
Average Daily Rate (ADR) of Hotels is Increasing
The ADR has grown 35% year over year on average during the time period, outpacing 2019 levels by 7%.
However, despite ADR year-over-year improvements of 55% and 14%, APAC and the Americas are still slightly behind 2019 levels. However, with ADR increases of 29% and 23%, respectively, year-over-year, Europe and the Middle East & Africa have surpassed 2019 levels, demonstrating a solid rebound in these regions.
Extended window for booking in advance
Travelers are showing greater confidence to book hotels earlier, with an average of 23 days compared to just 10 days during the same period last year, and even exceeding the norm of 21 days in 2019. This is due to the loosening of travel restrictions in APAC.
While the booking window has expanded dramatically for other markets, it has still not reached 2019 levels. For instance, Europe has 31 days, up from 24 days last year but less than the amount of 41 days in 2019. Americas has only 19 days, up from 12 days last year but still far less than the 37 days of 2019. Last but not least, the Middle East and Africa are at 12 days, up from 8 last year but still under the threshold of 18 for 2019.
Source- Travel daily