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Malaysia promoted its best destinations at Seoul International Travel Fair (SITF) 2023

Malaysia promoted its best destinations at Seoul International Travel Fair (SITF) 2023

A tourist sales expedition to Bahrain and Kuwait was led by tourist Malaysia.

At the biggest international travel expo in Korea, the 38th Seoul International Travel Fair (SITF) 2023, Tourism Malaysia participated to showcase Malaysia as one of the most fascinating and culturally varied tourist destinations in the Asia Pacific.

The Malaysia Pavilion showcased its distinctive ecotourism destinations and community-based tourism, including Sabah and Sarawak, also known as the Malaysian Borneo, which may potentially be of high interest to the Korean market in addition to drawing visitors and exhibitors from all over the world, at COEX Hall C in Seoul from May 4 to 7.

In anticipation of Visit Malaysia Year 2025, Seoul International Travel Fair 2023 serves as an excellent platform to showcase Malaysia’s rich cultural heritage, stunning natural scenery, and modern amenities that cater to all types of travellers, especially to the Korean market,” said Dato’ Dr. Ammar Abd. Ghapar, Director-General of Tourism Malaysia. There is something for everyone, from magnificent mountains and beaches to bustling cities and delectable food.

A minor airline based in Malaysia, Batik Air, launched a promotion at the Malaysia Pavilion in conjunction with its forthcoming daily service from Incheon to Kuala Lumpur beginning on June 24, 2023, in addition to networking events with travel agencies and Malaysia My Second Home (MM2H) agents.

Since reopening its international borders in 2022, Malaysia has welcomed 10,070,964 foreign visitors, exceeding its planned objective of bringing in 9.2 million visitors and earning RM28.2 billion (USD 6.4 billion) from tourism. South Korean visitors to Malaysia decreased from 673,065 in 2019 to 146,384 in 2022.

Tourism Malaysia is confident that it will meet its goals of luring 16.1 million foreign visitors and RM49.2 billion (USD 11.1 billion) in tourism revenues this year because to improved aviation connectivity and aggressive promotional activities.

Post-ATM 2023 Sales Mission for Tourism Malaysia in Bahrain and Kuwait

From May 7 to 9, 2023, tourist Malaysia organised a tourist sales mission to Bahrain and Kuwait to take advantage of the GCC nations’ expanding international travel market. The group from Tourism Malaysia, led by Mr. Manoharan Periasamy, Senior Director of International Promotion Division (Asia/Africa), travelled to Manama and Kuwait City to spread the word about Malaysia as a top travel destination.

The goal of the sales mission was to increase Malaysia’s market share, notably through establishing and promoting Malaysia as a top vacation spot for GCC visitors and informing the travel sector about fresh tourist services, deals, and attractions.

There were 14 organisations in the Malaysian delegation, including a variety of hotels and resorts, travel agencies, associations, and state tourism bodies. The trip provides the perfect opportunity for the participants from the Malaysian business sector to strengthen their networking with colleagues from the GCC.

The delegation was also slated to attend a travel market where they could network, talk about future collaborations, and create trip packages with Malaysian vendors. In each of the cities that will be visited, conferences for the media and the tourism industry will be organised. The planned activities concluded in networking dinners, which served as a forum for them to strengthen their ties with their corresponding GCC peers.

Meetings with Gulf Air, Kuwait Airways, leading travel brokers, a courtesy call to the Malaysian High Commissioner to Bahrain and Kuwait, and appointments with influential figures in the Bahraini and Kuwaiti tourist industries were among the other activities of the sales mission.

Source: traveldailynews

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