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Melbourne to host Australian Tourism Exchange 2024

Melbourne to host Australian Tourism Exchange 2024

ATE24 will take place from May 19 to May 23, 2024, and representatives from 30 different nations are anticipated.

The largest annual tourism trade show in Australia, the Australian Tourism Exchange (ATE), will be hosted in the Melbourne Convention and Exhibition Centre (MCEC) from Sunday, May 19, to Thursday, May 23, 2024, for the first time since 2015.

On the trade floor of ATE23 on the Gold Coast, Phillipa Harrison, the managing director of Tourism Australia, confirmed Melbourne as the event’s new host city. This year, the ATE returned to the Gold Coast in its original format after a number of years of hybrid events. “We can’t wait to work with Visit Victoria to deliver another amazing ATE in 2024,” Ms. Harrison said.

“Melbourne has proudly hosted our premier travel trade event on eight occasions in the past. We look forward to taking ATE, and more than 2,000 delegates, back to Melbourne to drive future tourism business across Australia.”

“ATE brings together tourism businesses, wholesalers, and retailers from all over the world for four days of meetings, as well as networking events, which are more crucial than ever as competition for the tourism dollar increases.”

Melbourne will host ATE24 for the eighth time; the city has held the event in 1991, 1992, 1997, 1998, 2003, 2004, 2009, and 2015. 2020 was scheduled to take place in Melbourne, but the pandemic throughout the world prevented that from happening.

ATE gives tourist businesses around the nation the chance to network with and conduct business with foreign buyers. ATE24 will take place from May 19 to May 23, 2024, and representatives from 30 different nations are anticipated.

Tourism Australia will offer ATE24 in collaboration with Visit Victoria.

Source: traveldailynews

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