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"NB" Chain Code

“NB” Chain Code is expanded by Nobu Hospitality

With 38 hotels currently under construction or already operational, Nobu Hospitality is a luxury lifestyle brand that is growing rapidly throughout the world. As part of this expansion, the company is strengthening its ties to the trade by moving its properties to use the Master Chain Code “NB.”

The Nobu Hotel Miami Beach’s long-standing partnership with Leading Hotels of the World will come to an end this month as it operates under the Nobu Hotels’ Master Chain Code. With its kind service and top-notch food, the seaside hotel has been giving visitors a genuinely unforgettable experience since it opened in 2016. Consistently recognized as one of the best hotels in the city, the facility was most recently honored in the Travel & Leisure World’s Best Awards 2023.

The group’s vice president of global hotel brand marketing, Rachael Palumbo, stated: “Nobu Hotels has grown exponentially in recent years, adding hotels to our master chain code, NB.” Now is the ideal time to improve our presence and visibility on the GDS, given the growing trend in both business and leisure travel.

Ten of the brand’s hotels—including Atlanta, Barcelona, London Portman Square, London Shoreditch, Miami, Palo Alto, Santorini, Warsaw, and the recently launched Sevilla and San Sebastian—now operate under the chain code with the addition of Miami Beach. A growing number of locations are anticipated to join the code as the group continues its global expansion, with hotels scheduled to open in Atlantic City, Toronto, Lisbon, Madrid, and Rome. This will boost the Nobu Hotel’s visibility on GDS and in the travel industry.

Source- Travel daily

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