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New digital wayfinding software is being tested by British Airways to assist passengers flying into London Heathrow.

New digital wayfinding software is being tested by British Airways to assist passengers flying into London Heathrow.

In order to assist customers in finding their way around London Heathrow, British Airways is testing a new digital wayfinding tool. The new technology provides maps of both Terminal 5 and Terminal 3 at London Heathrow, making it easier for passengers passing through the airline’s hub in London to find their departure gate and other important locations like stores, lounges, and restaurants. Customers can now find their way around the airport with greater assurance, saving time and decreasing the likelihood that they will miss their flight.

Customers can experience London Heathrow more easily thanks to the tool’s clear directions and information on the airport’s layout. Customers can click on points of interest, such as shops, on an interactive map to learn more about the location, hours of operation, and descriptions of the products being sold there. Additionally, the tool makes it simple to locate restrooms, seating areas, and information hubs.
Customers who are connecting between flights can also enter the information for their inbound and connecting flights, which will then display an animated map and step-by-step directions on how to get from the arrival gate to the departure gate of their connecting flight.

Customers travelling through London Heathrow can access the trial, which started in June, by scanning QR codes displayed on digital screens there or by visiting All passengers flying into London Heathrow and connecting from locations like New York JFK, Dubai, Mexico City, Atlanta, Dallas Fort Worth, and Houston have also received links to wayfinding as part of the trial.
British Airways’ Chief Customer Officer, Calum Laming, stated: “We always want to make it as simple as possible for our customers to navigate the airport, so we’re really excited to be trialling a new wayfinding tool this summer. The user-friendly interactive map makes it simple for our customers to find their departure gates, find nearby eateries and shops for some last-minute duty-free shopping, and for those who qualify, our lounges. Of course, our outstanding colleagues will still be available to assist.

British Airways is providing travellers with the following travel tips for trips over the summer, in addition to investing in new digital wayfinding technology to make it easier for customers to navigate London Heathrow:
Customers should go to to download the British Airways App. Customers can quickly choose seats, order speciality meals, check their flight status, check in online for flights, and, if necessary, download their boarding pass using the app.

  • All necessary items, including medication, travel documents, electronics, and other valuables, should be kept in customers’ hand luggage. Visit for additional details on hand baggage restrictions. Information about baggage restrictions and British Airways
  • It is advised that passengers travelling through airports with a 100ml liquid restriction, such as London Heathrow and London Gatwick, separate their liquids before arriving at the airport and have them ready to be placed in a clear bag at the airport before passing through security.
  • It is advised that clients in need of assistance get in touch with the British Airways accessibility team before departure. Visit for additional information. How to request assistance | British Airways’s accessibility information
  • It is advised that passengers arrive at the airport two hours before a short-haul flight and three hours before a long-haul flight.
    In addition to the paper copy printed at the airport, British Airways has introduced digital baggage receipts in the app, enabling users to create an easily readable digital version. Customers at London Heathrow can now receive notifications through the app when their bag has arrived in the arrivals area. An improved seamless experience from the moment they land in London through the airport to their onward journey is provided by the notification, which includes the name of the baggage carousel customers can pick up their bag from.
    Source- Travel daily

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