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Thailand's Tourism Authority and the Group have partnered.

Thailand’s Tourism Authority and the Group have partnered.

A Letter of Intent (LOI) was signed between Group and the Tourism Authority of Thailand (TAT) to work together to promote tourism in Thailand. This partnership intends to promote Thailand as the top travel destination for Chinese mainland visitors, who routinely rank it among their top travel picks.

Thapanee Kiatphaibool, Governor, Tourism Authority of Thailand, and Amanda Wang, Vice President, Global Destinations, Group, signed the LOI in Beijing, China. It was a component of a high-level delegation’s official trip to China under the leadership of Thailand’s Prime Minister, Srettha Thavisin.

Thailand has continually won over the hearts of vacationers from the Chinese mainland, establishing itself as an alluring location, according to Ms. Wang. We anticipate that this trend of travel to Thailand will continue with the recent implementation of visa-free travel to the country. We look forward to collaborating with TAT to increase tourism to the “Land of Smiles.”

“The signing of this Letter of Intent marks the beginning of a new phase of comprehensive cooperation in the promotion of Thai tourism in the Chinese market,” stated Ms. Kiatphaibool. This will serve as a framework for the Tourism Authority of Thailand as we maintain our close cooperation and make every effort to safeguard the safety and security of visitors coming to Thailand. In order to promote the high-quality growth of our tourism sector, we will also organize a number of promotional activities to entice more visitors from the Chinese mainland to Thailand.

The letter of intent (LOI) signed between the two parties will act as a catalyst for enhancing the current collaboration and utilizing the depth of Group’s knowledge and insights regarding Chinese travelers. It will comprise sharing of knowledge and information, collaboration on marketing campaigns, and the creation of official channels of communication for ongoing bilateral tourism updates. It formalizes an already-existing and productive working partnership between the two companies, with the Thailand edition of the Group’s “Super World Trip” livestream series from January serving as a significant recent example.

With nearly 60 products, including attractions, tickets, and staycation packages at hotels across Thailand like The Peninsula Bangkok, Capella Bangkok, InterContinental Pattaya Resort, and Banyan Tree Krabi, the three-hour livestream session aimed at the outbound mainland Chinese audience generated sales of more than 20,000 room nights totaling more than RMB 40 million.

During the recent Golden Week holidays, Thailand was one of the top tourist destinations for Chinese visitors, with outbound travel to Thailand reaching almost 11 times the volume for the same period in 2022. Volume increased by 27.6% in comparison to the May Day celebrations this year. Group’s platforms saw an 800% increase in searches for Thai locations after last month’s news that Chinese tourists would no longer need visas to travel there.

Source- Travel daily


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