The World’s Neighbourhood Hotel at Hotel Indigo honors the people, places, and experiences that make the neighborhood unique.
The Neighbourhood Gallery at Hotel Indigo Bali Seminyak Beach, a member of IHG’s Luxury & Lifestyle portfolio, aims to bring the next generation of travelers inspiration to get out and explore by bringing to light the hidden treasures that are only discovered in a neighborhood. The World’s Neighbourhood Hotel, the company’s newest international marketing initiative, is based on the company’s tenet that when you view the world through your neighborhood, your world is changed.
According to a global survey* conducted by Hotel Indigo, 73% of respondents think it’s critical for a hotel they stay at while traveling to be connected to the neighborhood since doing so may encourage more adventurous activities, the desire to try new things, and the chance to meet new people. It also reveals how immersive travel affects our worldview, with 1 in 2 travelers questioning their life’s course after returning from a journey, leading to 63 percent making significant life changes. The World’s Neighbourhood Hotel by Hotel Indigo is proof of that; when you stay there, you don’t just visit a location; rather, you completely immerse yourself in it and then bring a little part of it home with you.
The World’s Neighbourhood Hotel, a planned global rollout from Hotel Indigo, is intended to showcase how visitors may discover—or rediscover—some of the most enthralling and culturally significant neighborhoods both within and outside the hotel.
No two Hotel Indigo locations are the same, just as no two neighborhoods are the same. A wall of wireless radios at Hotel Indigo Bangkok Wireless Road as a nod to the neighborhood being the birthplace of wireless radio stations in Thailand, or Hotel Indigo Phuket Patong’s design which is rooted in the village’s fishing heritage. Other examples include the villas at Hotel Indigo Bali Seminyak Beach that are inspired by typical Balinese houses and Hotel Indigo Singapore Katong’s Peranakan influences found in art murals and guestroom floor tiles. Every single property draws inspiration from neighborhood cues that encourage curiosity about uncharted territory.
“The insights from our recent survey continue to reiterate the importance of providing an authentic stay experience that’s reflective of a hotel’s destination,” said Rajit Sukumaran, Managing Director, IHG Hotels & Resorts, South East Asia & Korea. Due to the fact that our facilities are located in the heart of communities all around the world, Hotel Indigo offers its guests just that. The World’s Neighbourhood Hotel campaign artfully contrasts our brand with the neighborhoods in which we operate, appealing to younger travelers eager to experience the local culture.
“It’s wonderful that travelers will soon have the opportunity to explore new neighborhoods with Hotel Indigo as the brand debuts in Malaysia’s capital Kuala Lumpur and Vietnam’s vibrant city Ho Chi Minh City, as well as expanding its presence into two well-liked vacation spots in Indonesia, Bintan and Bandung.”
The World’s Neighbourhood Hotel by Hotel Indigo conveys a local vibe despite being a global advertising campaign. The next-generation explorer-specific graphics and videos will be displayed online, on television, in theaters, in digital out-of-home advertising, and on brand social media channels like TikTok, Instagram, Facebook, and LinkedIn.
In order to further fuel the desire to have an authentically local experience wherever you are in the world, Hotel Indigo will also be developing customized neighbourhood guides through strategic partnerships. According to survey results, 55% of travelers have changed their plans as a result of a local’s recommendation.
The purpose of the brand Hotel Indigo is to bring distinctive and genuine illumination to the neighborhood. Currently, there are 145 Hotel Indigo locations operating, and there are another 128 planned (see Annex A for further details), including new openings in South East Asia in Kuala Lumpur in late 2023 and Saigon, Bintan, and Bandung in 2024. Over the following three to five years, the brand is committed to increasing its global portfolio.
Source- Travel daily
Link- https://www.traveldailymedia.com/hotel-indigo-debuts-largest-marketing-campaign-in-brand-history/