After winning the Emerging Muslim-Friendly Destination Award earlier this year, Miss Universe Bahrain 2023 Lujane Yacoub and Miss Universe Pakistan 2023 Erica Robin were crowned Miss Universe Queens and announced as the new faces of the Philippine Department of Tourism, promoting halal and wellness travel in the nation.
The promotion intends to introduce tourists from Arab and Muslim nations to the Philippines, a cosmopolitan and dynamic destination with halal-certified accommodations, services, and goods.
The Philippines was recognized for its efforts to accommodate the interests and preferences of Muslim travelers in 2023 when the Halal International Chamber of Commerce and Industries of the Philippines awarded it the Emerging Muslim-Friendly Destination Award.
led by a Filipino living in Dubai The two Miss Universe contestants arrived in Manila this past weekend to work with Josh Yugen, proprietor of Yugen PR & Events, to promote the Philippines Department of Tourism’s “Halal and Wellness Tourism” program, which encourages more visitors from Arab and Muslim nations to visit the country. As part of its plan to establish the Philippines as a top travel destination in Asia, the government declared that one of its top priorities was to increase the number of foreign visitors from the Middle East and countries with a majority of Muslims living there.
Undersecretary of Tourism Myra Paz Valderrosa-Abubakar stated, “Miss Universes’ trip to the Philippines would be a significant boost for our country that would hopefully influence the global Muslim community to visit the archipelago nation, which is home to white sand beaches, famous diving spots, lively entertainment, diverse cultural heritage, and distinctive wildlife.”
The Farm at San Benito, an eco-luxury holistic medical wellness resort, is leading the way in promoting the Filipino wellness brand and providing halal experiences to visitors from around the world. The Farm has been promoting the peaceful beauty of the Philippines and the genuine service and care provided by the Filipino people for the past 20 years, all while pushing a way of life that places an emphasis on self-care, holistic healing, and cultural inclusivity. Travelers can take advantage of holistic detox cleanses, weight management, yoga and raw food retreats, post-natal wellness, sleep recovery, mental health therapy, integrated addiction recovery, and a host of other services at The Farm.
“We are excited to form this alliance with the beauty queens from Arab and Muslim nations in order to increase public awareness of what our nation has to offer,” stated Jennifer Sanvictores, The Farm at San Benito & CG Hospitality’s global head of sales, marketing, and communications. It increases the likelihood of drawing tourists to The Farm at San Benito or any other Halal-certified location in the Philippines, not just from the Gulf but also from the ASEAN area. We’re excited to see the beauty queen through to the end of her stay with us and to assist her in making the most of her opportunity to compete in the international pageant the following month.
“Having spent over half of my life in Dubai, I genuinely believe that it is time to elevate our Filipino welcome to the Middle East and focus on the key factors attracting travelers, such as providing options for halal certified establishments and world-class wellness programs,” stated Josh Yugen in reference to the new campaign. “I am confident that these messages will be successfully communicated to all of our target audiences, especially with the participation of Miss Universe Bahrain and Pakistan as new advocates for this campaign,” the speaker continued.
Source- Travel daily
Link- https://www.traveldailymedia.com/these-muslim-miss-universe-queens-are-the-new-face-of-the-philippines-halal-and-wellness-tourism-campaign/