The Minnesota State Fair is the most popular American event on Instagram and TikTok, according to recent data. For each State Fair, JeffBet looked at the number of Instagram hashtags and TikTok views to determine which ones the public took the most pictures of.
With more than 365,400 Instagram hashtags and 132 million TikTok views, Minnesota’s State Fair is the most Instagrammable and TikToked State Fair in the United States. The most widely used hashtag is “#mnstatefair,” which has received 79 million TikTok views and 267,427 Instagram postings. In terms of attendance, it is the second-largest State Fair behind Texas.
With over 339,485 Instagram posts and 128 million TikTok views, Texas Texas State Fair, also known as “Big Tex,” is the second most popular event on both platforms and is reportedly the biggest in the United States in terms of attendance. The most widely used hashtag is “#statefairoftexas,” which has been used on over 188,470 Instagram posts and has had over 69 million TikTok views.
Third on both platforms, Iowa Iowa State Fair has 98 million TikTok views and over 104,805 Instagram posts. ‘#iowastatefair,’ the most used hashtag, has been seen 98 million times on TikTok and appears in over 101,065 Instagram posts.
With 66 million TikTok views and 55,957 Instagram posts, Indiana Indiana State Fair comes in fourth. ‘#indianastatefair’ has been used on more than 53,314 Instagram posts and has received 66 million TikTok views. The ninth-placed Indiana State Fair is less well-liked on Instagram. On TikTok, it comes in fourth place and makes up the majority of the total.
Florida State Fair is ranked fifth overall. It is less well-liked on Instagram, where it is ranked 12th with over 40,848 posts. On TikTok, the fair has over 52 million views, yet ranks fifth. The most prominent hashtag is “#floridastatefair,” which has 44 million TikTok views and is used in over 34,279 Instagram photos.
On both platforms, California California State Fair is ranked sixth with 62,956 Instagram posts and 51 million TikTok views. The festival is ranked sixth as of today because to the use of the hashtag #castatefair on over 29,112 Instagram posts and over 43 million TikTok videos.
With over 62,809 Instagram posts and 45 million TikTok views, Arizona’s Arizona State Fair comes in sixth on both platforms. On TikTok, the hashtag “#arizonastatefair” has been seen over 24 million times, and on Instagram, the hashtag “#azstatefair” has been used in over 37,691 posts.
Eighth place goes to the North Carolina State Fair. It ranks seventh on TikTok and is the fourth most Instagrammable festival. 44 million TikTok views and over 104,322 Instagram posts have been made about the festival. The most popular hashtag, “#ncstatefair,” is responsible for nearly all 44 million TikTok views and over 100,223 Instagram postings.
Nineth place goes to the West Virginia State Fair. With 8,742 Instagram posts including the festival’s tags, it has a below-average performance, ranking 31st in the United States. With almost 28 million views, it ranks eighth on TikTok. On TikTok, the hashtag “statefairofwestvirginia” obtains over 22 million views, while over 5,319 Instagram photos most frequently utilize the hashtag “wvstatefair.”
Tenth place goes to Oklahoma Oklahoma State Fair, which also ranks tenth on TikTok and seventeenth on Instagram. There are 27 million views on TikTok and over 23,911 posts on Instagram. Over 12,030 Instagram posts with the hashtag “#okstatefair” have received the most engagement, and over 17 million views on TikTok.
‘State fairs are a great way for families to have fun while supporting their local community,’ a representative for JeffBet said. ‘They exhibit the finest of each region’s cuisine and culture. However, few research have examined their use of social media, particularly among members of Gen Z and Alpha. Due to its eye-watering 132 million views on TikTok alone, the Minnesota State Fair is the most popular event on TikTok and Instagram, according to this data. Minnesota’s State Fair produces almost one in six of all internet activity while having only 1.7% of the country’s population, even surpassing Texas for the top rank.
Source- Travel daily
Link- https://www.traveldailymedia.com/most-popular-state-fairs-in-the-u-s-on-instagram-and-tiktok/