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Bitkub Metaverse added to Thailand’s Smart Tourism transformation

Bitkub Metaverse added to Thailand’s Smart Tourism transformation

The Tourism Authority of Thailand (TAT) and Bitkub Blockchain Technology have signed a Memorandum of Understanding (MoU) to work together to advance the Bitkub Metaverse as part of the TAT’s continuous initiative to use technology and innovation to convert Thai tourism into Smart Tourism.

According to Mr. Nithee Seeprae, TAT’s Deputy Governor for Digitalization, Research, and Development, “With the ‘Visit Thailand Year 2023: Amazing New Chapters’ campaign, TAT is reviving Thai tourism towards digital transformation in recognition of the significance of the digital economy and digital as a game changer. Blockchain technology will be crucial in growing and promoting tourism, and it also gives Thailand the chance to set an example by embracing virtual reality as a powerful marketing tool.

Through the Bitkub Metaverse, TAT and Bitkub Blockchain Technology will collaborate to promote Thai tourism under the terms of the MoU. In addition to promoting tourist landmarks and year-round travel experiences that imitate real-world tourist sites and destinations with 3D visuals and videos, this will be further enhanced to include an information hub on Thai tourism.

By using Web 3.0 technology and the use of digital assets, a new virtual environment in the metaverse that integrates NFT (Non-Fungible Token), Blockchain, cryptocurrency, XRB Token, and other technologies will be created. Tourists may have a virtual travel experience and shop for travel-related goods and services in the real world using digital coupons and NFT.

After enjoying their virtual experience, travellers from both Thailand and outside will be motivated to visit Thailand more frequently.

“We are excited about the possibilities to further develop the Bitkub Metaverse, a project that has received much attention in Thailand’s blockchain industry,” said Mr Passakorn Pannok, CEO of Bitkub Blockchain Technology. Our partnership with the renowned animation production and design studio The Monk Studio provides consumers with a genuine connection to the characters, which may help advertise Thai travel and tourism to both local and foreign tourists.

The ‘Amazing Thailand Metaverse: Amazing Durian’ project, the ‘Thailand Travelution 2022’ event, and two seasons of the ‘Amazing Thailand NFTs’ tourist experience were all part of TAT’s innovation strategy for digital tourism in April 2022, November 2022, and April 2023, respectively.

Source: breakingtravelnews

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