Back row (L-R): Cat Mapperson Quest St. Kilda Rd. & Quest on Dorcas, Bianca Tachdjian Quest Ivanhoe, Moonee Valley Teresa Arcuri Quest Watergardens at Gazal Kamali Quest, Ngoc Ngoc Quest Amelia van de Ven Quest Orange, Caroline Springs Front Row: Stephanie Robertson Quest Collingwood, Sophie Sun Quest Griffith, and Liz Galea Quest Preston Back Row: David Mansfield, Managing Director Quest Apartment Hotels
Quest continues to provide seamless guest experiences as a dependable brand that has stood the test of time by capitalising on corporate travel trends like work from anywhere, leisure trends like cosy staycations on a budget, and universal travel trends like the growing demand for local connections over box-ticking tourism.
Quest Apartment Hotels, a subsidiary of Ascott Limited, will have been making business travel simple for 35 years in 2023. This year, as Australasia’s largest serviced apartment brand expands its product line, more milestones will be reached.
As the largest serviced apartment provider in Australasia, Quest is well-positioned to benefit on the growing corporate appetite for value and dependability, despite June data from NAB, Westpac, and ANZ highlighting waning consumer and business confidence.
By June 2025, Quest will open 6 more buildings, totaling 469 more rooms, boosting its total number of rooms to nearly 9,400 spacious serviced apartments around the country. Quest now operates 159 hotels and has 13 further properties under development.
The brand’s success continues to be significantly influenced by Quest’s ability to react to shifting market conditions. Quest continues to position franchise business owners for success by putting an emphasis on integrating ESG into regular operations at properties around the nation and strategically situating new properties in developing suburbs with promising growth possibilities.
For the business clientele who continue to choose Quest for their accommodations, the recently opened Quest Watergardens and the impending Quest Woolooware Bay are both situated in developing suburban town centres.
Local architecture and mixed-use developments are now included in design elements. The original Quest was a 55 key red brick building that first opened in 1988 in the Fitzroy neighbourhood of inner-city Melbourne. In terms of geography and architectural, the 83-key Quest Collingwood, the first of four buildings to debut in 2023, represented a full circle moment. The new aparthotel is located just 15 minutes from the old property and features red brick on the façade.
When the lease on the current St Kilda Rd premises expires, Quest corporate office will move into the office space above the new aparthotel, demonstrating Quest’s commitment to suburban sites.
Quest’s committed 146 local business owners are driving ESG action outside of the boardroom. Quest for a Cause, the network’s umbrella for community assistance, currently includes hundreds of nonprofit projects across the nation where local teams continue to support the communities that support their businesses.
Through purpose-led collaborations, Quest is stepping up its ESG efforts at the network level in 2023. Since 2020, Quest has given over 13,000 accommodation nights at no cost to families of young people from the region with difficult diseases who need ongoing treatment in hospitals in the capital cities thanks to a cooperation with the Sony Foundation’s You Can Stay programme.
Through further collaboration with the nonprofit Housing All Australians, Quest is also tackling the nation’s housing affordability and rental crisis this year.
According to David Mansfield, managing director of Ascott Australia, “Our extraordinary success simply would not have been possible without the ongoing support of our partners and clients, our guests, and our local business owners.”
“The success of Quest is largely down to our people and culture. Quest local business owners continue to offer the trusted guidance and superior service that our customers have come to expect because of their intimate knowledge of the area and natural intuition. This has not altered in 35 years.
“Quest is a network of local company owners and teams that go above and above for our guests. We continue to grow our brand in accordance with evolving guest expectations without losing sight of who we are. We all desire a sense of community from our post-pandemic travel, and Quest is well-positioned to satisfy this need with our roomy serviced apartments because authentic local experiences are top of mind for visitors.
Multi-site Andrew Clarke, a 19-year Quest veteran, said: “I was introduced to Quest in 1996, and my wife Angela and I were awarded the franchises for Quest West End and Quest on Rheola in 2004 and 2005, respectively. We have stuck with the brand, in my opinion, because we have faith in it. The brand’s primary promise endures despite changes in faces, tastes, and designs. Our overarching goal at Quest is to make corporate travel simple by offering roomy serviced apartments, and despite model changes, we’ve never wavered from that.
“Quest has kept improving to make sure we have a tested business model that gives us everything we need to build our own successful small business, which we then tailor to suit our respective local market conditions,” says the company.
We are anticipating the Conference this year as we do every year since it provides us the chance to network with other business owners and learn about various success tactics.
Source- Travel daily