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Visit Portugal is preparing for the highest attendance at WTM ever.

Visit Portugal is preparing for the highest attendance at WTM ever.

With the largest-ever delegation of 108 Portuguese travel agencies, Visit Portugal is thrilled to announce its presence at the World Travel Market, one of the most important gatherings for the world’s travel sector.

“I am very pleased to attend WTM this year and be a witness of the largest Portuguese participation ever in this relevant fair, in the UK, the Portugal’s primary tourism market, with proposals for every British target,” said Nuno Fazenda, Secretary of State for Tourism. We are dedicated to creating and promoting unique travel experiences that enhance the value of the destinations and the traveler experience, increasing Portugal’s appeal and achieving our goal of expansion. We firmly believe in the importance of accepting diversity and standing by our goal of making Portugal one of the world’s most competitive, secure, and environmentally friendly travel destinations.

The growing number of Portuguese companies at WTM is indicative of Portugal’s strong desire to grow its business in the UK market, of the bilateral relations between Portugal and the UK, and of Portugal’s exceptional attraction as a travel destination.

We draw attention to the importance of the UK market, which is Portugal’s main source of tourists and has so far produced consistently outstanding outcomes. January through August 2023 will see a 5% increase in overnight stays and an 11% increase in tourism-related income compared to 2019.

Furthermore, with a rise of more than 5%, travelers from the UK accounted for the greatest proportion of foreign overnight stays in Portugal. Portugal continues to thrive and is becoming a popular travel destination for British tourists. In addition, there was an 11% increase in international airport arrivals in 2023 compared to 2019, and a roughly 25% increase in year-over-year growth (2023 vs 2022).

Portugal has introduced a diverse and excellent array of year-round tourism experiences, including wine tourism, nature, cultural heritage, art, literature, architecture, and gastronomy, as part of its strategic approach to the tourism industry. Portugal has been able to stand out and reinvent itself.

Portugal’s tourism plan, which is dedicated to funding tourist-related investment projects and supporting and prioritizing investments in technology, infrastructure, and human resources, also places a strong emphasis on sustainability and authenticity. Portugal is committed to boosting travel to its interior regions, hoping to establish year-round travel throughout the nation, improve locals’ quality of life, draw tourists to the area, and revitalize the local landmarks, customs, history, and culture.

All delegates are cordially invited by Visit Portugal to stop by their stand at WTM 2023, where they can learn about Portugal’s many attractions and network with representatives from a vibrant and varied tourism sector.

At Visit Portugal stand N4-200, Visit Portugal looks forward to seeing you.

Source- Travel daily


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