The largest e-commerce company in Europe and the world’s leading travel subscription service, eDreams ODIGEO, reported that its most recent “Prime Days” campaign broke several records, including the highest daily mobile bookings, the most bookings by Prime members, and the most repeat bookings by subscribers in a single day.
Travel subscribers embrace mobile-first on the go
From October 2 to October 5, 2023, an exclusive three-day event for Prime members, eDreams ODIGEO once again demonstrated its continued leadership in mobile travel reservations as customers flocked to their mobile devices to grab their member-only travel discounts. The most mobile bookings have ever been processed through the company’s AI-powered mobile platforms, which are famous for their smooth and user-friendly interfaces.
The company runs some of the travel sector’s most well-liked and highly regarded mobile apps under the prominent travel agency names eDreams, Opodo, GO Voyages, and Travellink. The Company’s significant investments and years of research have produced unique mobile platforms that are purposefully crafted to take use of the unique opportunities provided by the small screens of these devices. These developments provide almost limitless potential for improving the customer experience, differentiating the Company from its rivals and making it a pioneer in the industry.
Fueling quality and repeat bookings with the subscription model
The “Prime Days” campaign also set new records for the most repeat bookings made by subscribers in a single day and the most daily bookings made by Prime subscribers. These findings demonstrate the success of the Prime business model, which encourages long-lasting client connections and allows Prime members to book more frequently than non-members. Customers highly value the customized and affordable unique discounts provided through this approach, making it advantageous for both customers and the company.
These successes highlight the Company’s successful transition to a subscription-based business model, which is already the greatest contributor to the Company’s revenue and earnings. With more than 5 million users as of late, Prime is on track to reach its target of 7.25 million members by the fiscal year 2025.
“This edition of our ‘Prime Days’ was truly special as it coincided with the celebrations of another recent significant milestone for Prime – surpassing 5 million members,” stated Frédéric Esclapez, Chief Marketing Officer at eDreams ODIGEO. Even more reason to celebrate came from the outcomes of this special event for travel subscribers. During this promotion, subscribers flocked to their mobile devices in order to swiftly get the most alluring discounts available, which emphasizes the fervor and engagement of our Prime community even more.
As the largest travel subscription service in the world, we are incredibly proud of our place in history. The popularity of events like our Prime Days and the continuous success of Prime, as evidenced by the membership’s exponential expansion, highlight the innovative nature of our subscription-led business model and how it is revolutionizing the travel booking process. We look forward to achieving greater successes with Prime, especially as we get closer to our own objective of surpassing 7.25 million subscribers by the fiscal year 2025.
Launched in 2017, Prime offers customers exclusive access to a wide range of members-only deals and offers across a variety of travel products and services, including flights and lodging to package vacations and car rentals. It is currently accessible in 10 of the 44 markets where the Company operates. Customers who join the Prime program get access to 24/7 priority customer support and can enjoy all of the program’s perks starting with their first booking, without any restrictions on itineraries, travel dates, providers, or the amount of bookings. For instance, Prime makes it possible to choose from roughly 700 international airlines and access billions of travel permutations. Additionally, Prime members can get lower rates on the thousands of vehicle rental alternatives as well as the 2.1 million lodging options provided by eDreams ODIGEO brands.
Source- Travel daily